Despite a strong start for the Acura brand (in terms of market acceptance), sales suffered in the mid- to late 1990s. Some critics attributed this decline in part to less inspiring designs. Additionally, during this time Acura switched to an alphanumeric nomenclature formula, dropping the Legend and Integra titles. The 1996 3.5 RL, which replaced the popular Legend, was seen by many as the epitome of this problem, namely because the RL designation was more anonymous than the former Legend title. Also, the RL's 210 horsepower (160 kW) V6 (later increased to 225 hp) and front-wheel drive, together with a high price and styling that cautiously copied the larger and more powerful Lexus LS 400, did little against BMW, Audi, Lexus, and other competitors. During this time, the NSX also lost sales as Acura made few changes from its original 1989 trim. A year later, the Integra sedan was withdrawn, replaced by the Acura 1.6EL, which was only sold in Canada as a rebadged Honda Civic. The Integra sedan continued to be sold in the United States until 2001.
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Despite these letdowns, Acura gained prominence in the 1990s with a young group of customers: tuner enthusiasts. Parent company Honda's reputation with this demographic as a maker of "easy-to-tune" and "rev-happy" engines rubbed off onto Acura, and the Integra became a popular tuner car.
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