Macs to be promoted in corporate environments managed with Microsoft Windows

Apple’s Macintosh computers will now be promoted on the marked by a group of five software companies which created an alliance for this purpose. The Macs will be promoted in corporate environments managed with Microsoft Windows.

	Macs to be promoted in corporate environments managed with Microsoft Windows
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The alliance consists of Atempo, Centrify, Group Logic, LANrev, and Parallels. All these companies deal with technology which provides interconnection and operability between Mac OS X and Windows.

The alliance with start its activities with education works to show that Macs are not difficult to use in Windows environments.

The companies hope that take advantage of the growing number of Mac users in the world.

Production of the Mac is based on a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system that is pre-installed on all Macs. Apple exclusively produces Mac hardware, choosing internal systems, designs, and prices. Apple does use third party components, however; current Macintosh CPUs use Intel's x86 architecture. Previous models used the AIM alliance's PowerPC and early models used Motorola's 68k. Apple also develops the operating system for Macs, currently Mac OS X 10.5 "Leopard". This is in contrast to most IBM compatible PCs, where multiple vendors create hardware intended to run another company's software. The modern Mac, like other personal computers, is capable of running alternative operating systems such as Linux, FreeBSD, and Microsoft Windows, the latter of which is considered to be the Mac's biggest competitor.

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